Dear Real Estate Professional,

The Real Estate business is a piece-of-cake.  You just hang your license with a broker, work the floor and the clients start rolling in, right?  

Wrong.  I know because my wife was a RE/MAX broker associate in Castle Rock, Colorado and I've been assisting her in marketing her practice.  I'm pleased to say that her business is growing nicely and we just completed a campaign that generated free publicity, community goodwill and over 225 face-to-face meetings with NEW referral-rich prospects.  All in a two-week period!

Most realtors will tell you their number one challenge to growing their business is attracting new prospects and clients.  And, even if you're established, it's essential that you maintain visibility within your client base and in the communities that you serve.  

As you know, real estate is a crowded field.  Ever try joining a leads group?  It's tough to find one that doesn't already have someone from the real estate industry. Standing out and attracting clients in today's market for real estate professionals has never been so challenging.  You've got your work cut out for you.  And, I've got the tools and the methods to keep you in the winner's circle.

I created my seminar – Small Business, Smart Business - For Real Estate Professionals – to give you the closely guarded keys, tips and secrets that will allow you to overcome obstacles and move your business ahead.

 

Virtually no one in realty today is using the skills and techniques I outline in my seminar.  You have the unique opportunity to be the first to benefit and the first to establish a new standard in your target markets.

If your real estate practice is doing well, you may be tempted to stop reading any further. But remember, nothing is so good that it can't be improved. Bear in mind also that in view of the current competitive challenges getting a few more tactics to keep your competition at bay may not be such a bad idea.

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Consider these startling trends...

• Most real estate professionals fail to meet their earning potential and many even leave the business because of poor marketing, not poor realty skills. 

• Hundreds and even thousands of dollars are wasted each year by real estate professionals on direct mail, display advertising, and promotional trinkets that generate little if any measurable results.

• Agents fail to attract new clients, prospects and referrals because they're not standing-out in today's crowded, "me-too" marketplace.

• Real estate professionals are loosing out by not using key, low-cost techniques to attract referral-rich prospects and build a loyal sphere of advocates.

• Buyers and sellers are going with other agents because real estate professionals are not using proven people and sales skills. 

The fact is real estate professionals are usually focused on closing transactions and keeping pace with changes in their markets, not to mention industry regulations.  Quite honestly they're too busy to take the time to sift through the maze of books, tapes, and seminars in order to learn how to apply the KEY concepts of marketing, promotion, sales and technology.

In other businesses, people are dedicated to marketing and promotion.  Real estate professionals, especially those without assistants, do it all. Combine this with what many are saying was a "gravy-train" economy and housing market of the last decade and many real estate professionals are currently "out-of-shape" when it comes to using the techniques that can allow them to pull away from the pack.

I've created this complete, one-of-a-kind 
seminar for real estate professionals to:

• Focus on practical, low-cost and unique business building ideas that can be put to use now, NOT hard-to-use philosophy and theory. 

• Provide an action plan with tools and resources to use after the seminar.

• Provide expert recommendations on digital photography, Internet, PC and telephone technology, NOT company-specific hype. 

• Provide personal development insight that promotes balanced living.

• Be 1-day long to fit the schedule of time-strapped real estate professionals.

• Be affordable.

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I've carefully crafted this program to include the skills that can begin improving your business now! The tuition includes a binder loaded with seminar materials and a CD-ROM chock full of marketing, promotional, sales and technology resources. 

I've included marketing strategy tools, business assessment worksheets, sample press releases, example ads, and much, much, more. This CD provides you with the tools you can use to apply the seminar's ideas right away. In fact, I think you'll agree that the CD alone is worth the cost of tuition.

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Here are Just a Few of the Topics We’ll Go Through Together To Get You on The Road to Building Your Practice and 
Making More Money:

• Build your marketing platform with nine key pillars to standout from the "me-too" crowd.  

• How to move towards Top Of the Market Awareness (TOMA) 
  to be the "go to" agent in your target markets.

• 47 powerful marketing tools you can use on a shoe-string budget. Most are FREE! 

• How to capture the attention, loyalty and business of your target markets.

• 12 guidelines to assure that your promotional pieces and ads attract new prospects like a magnet!

• Create a flood of potential clients just by using this one key consideration
  when promoting your practice.

• Quickly build and maintain a network of advocates that will jump at the chance to refer you to their friends, family and coworkers..

• Avoid this one costly mistake on the telephone that will send your customers running to other agents.  

• Use this one philosophy that will have your referral network waiting at the mailbox to receive letters from you.... Really, I'm not kidding!

• Tips for looking good in print and on the web that will leave a powerful and positive impression.

• How to achieve goodwill and near celebrity status in your target markets with FREE publicity in the media and community.

• Learn proven selling skills that every businessperson needs to know to increase sales and referrals.

• Expert insights on digital photography and PC technology.

• Simple email tips that will add to your bottom-line and cost you nothing!

• Personal development principles to achieve your dreams and balance your life.

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I could go on and on, but I think you get the point...

Small Business, Smart Business is a one-of-a-kind offering that will enable you to apply practical tips and secrets to improve your real estate business now.  

 

 

One important point:

I have attended training courses on marketing, sales, personal development, advertising, communications and management to name a few. These training courses cost tens of thousands of dollars. All of this material has been successfully applied to my past marketing, sales, and retail business experience as well as my role as President of Intelligent Marketing, Inc.  

I have acquired even more closely held tips and secrets through expensive privately conducted seminars along with hands-on experience in the explosive technological revolution. You now stand to benefit from this wealth of information at a tiny fraction of its original cost.

I have 20+ years in the electronics business and have assisted many of the firms that have defined today’s technology landscape including Intel, Cisco and Hewlett Packard.  I can provide unbiased tips into Internet, PC and telephone technology that would take you hours to find. 

And.....

I'm a Certified Guerilla Marketing Professional and have been personally trained by an affiliate of Jay Conrad Levinson – father of Guerilla Marketing and author of the best selling marketing series of all time. As a Guerilla Marketing Professional, I embrace marketing tactics that rely on time, energy and imagination rather than on high-dollar budgets.

I've packaged the key concepts from all of my past training and experience into a concise, easy-to-apply training seminar that will enable you to skyrocket your business ahead with only a small investment in time and money.

Now, what do you think would be a fair cost for this seminar, $1,500, $525 or $375?  The cost of this amazing seminar is only $299 and you can easily Register Here.

Register Now and Receive This Bonus Gift!

And, as an extra bonus to those who attend Small Business, Smart Business you will receive The Busy Person's Guide ….. How to Save Thousands of Dollars for Your Small Business - Even in Tough Times, a $19.97 value, absolutely FREE.

Just think about this...

For the cost of a basic auto repair, two hours of legal service, or a night on-the-town you can equip yourself with the money-making skills to boost your real estate practice now!

Register now to reserve your seat in this groundbreaking seminar and please keep in mind that class size is limited; so don't delay.

I wish you the best in your real estate career and look forward to serving you in the future.

Sincerely,

Vincent Mazur

P.S.  Don't forget that my seminar is tax deductible as a business expense. Depending on your tax bracket and how you file, its actual cost could be as little as $167 after your bookkeeper deducts it on your tax return.

P.P.S. One more thing I almost forgot to mention -- this seminar includes the best, most unique learning tool there is -- A REAL PERSON.  You can ask questions and also learn from questions that others in the group ask.  It's tough learning new information out of a book. Statistics prove only a tiny percentage of people naturally learn this way. The rest of us need to be SHOWN what to do and -- most importantly -- HOW to do it!

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Intelligent Marketing, Inc.
Castle Rock, Colorado

303-325-7463

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